Liyana 2021-09-09T16:35:30+00:00

Assistant Sales Manager

Noor Liyana binti Nouxman  

Mrs Liyana is the Assistant Sales Manager of Analytical Testing Department, responsible for Malaysian market expansion of analytical product range namely Dynamica, Edinburgh Instruments, GooJung, Hitachi, Himac, Hiranuma, Precisa, and Teledyne.

Mrs Liyana developed her early career at Sime Darby Berhad, where she was exposed to dealing door to door with customers, being hands-on in sales from capturing lead until delivery order submission. She managed to build a strong customer base rapport mostly in central and northern of Malaysia.

Through her, the company managed to penetrate competitive markets through Teledyne and Dynamica products, besides growing Hitachi and existing brands. Mrs Liyana is competent in bridging customer needs and principles solutions, for instance she established novel DOBI function for Dynamica XB-10 that is being benefited by many palm oil mills today. She quickly climbed the ranks to Senior Sales Executive after 2 years of work and Assistant Sales Manager the next 3 years in Calia Technology.

Mrs Liyana earned her scroll in MSc in Biological Sciences from The University of Auckland, New Zealand.